Touch Me I’m Going To Stream (In An Internet Jukebox) If You Don’t

Thanks Manny, for pointing out:

You’ve likely been prematurely evaluating Evil Urges for weeks now, but give credit to MMJ for exploring another mode of experimentation with pre-release album hyping: the internet jukebox preview system. Wired’s got a piece detailing how MMJ are helping open this bold new frontier in peddling wares to a captive and wasted audience.
Essentially, anywhere you see an internet-connected jukebox, you’ll be able to hear My Morning Jacket’s music in advance of its official release.
“When a fan favorite such as My Morning Jacket partners with us before their record is for sale, they reach people in a place where music is one of the most important parts of the experience,” said Lisa Tiver, Ecast’s senior vice president of business affairs.

Sweet. Next challenge for the music industry: making people remember what they enjoyed listening to while getting wasted in bars. Also, while we don’t approve of drinking and driving in […]

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Updated Friday 09th of January 2009 04:57:50 PM